Euryops is a member of the Asteraceae (Daisy) family, the genus consists of 97 species which occur in Africa with one that extends into the Arabian Peninsula and Socotra Island. 89 species of the genus is belonging to Southern Africa.

Euryops chrysanthemoides is an evergreen, compact, densely branched, leafy, small shrub that grows to 0.5 – 2 m in height and an equal or slightly wider width. The plant is indigenous to South Africa, where it occurs in the Eastern Cape, along the coast and inland. It is usually found on forest edges, in riverine bush and in ravines, as well as in coastal scrub, grassland and disturbed areas. It was first described in 1838 by the Swiss botanist Augustin Pyramus de Candolle. The name of the genus comes from the Greek words ‘eurys‘ meaning large and ‘ops‘ meaning eye in reference to the large eye-like flowers. The species name chrysanthemoides means resembling a chrysanthemum. The genus name of Chrysanthemum comes from the Greek ‘chrysos’ gold and ‘anthemon’ a flower, attributed to the gold flowers of the genus. The name Resin Bush is applied generally to Euryops species, referring to the resinous secretion exuding from the stem and branches in the form of small pimply drops.

Golden Bush Daisy has 6-8 cm long dark glossy-green leaves that are 7 to 9 deeply lobed and are crowded near branch tips. The leaves are attractive, shaped rather like an oak leaf. Bright yellow flowers are produced in great number throughout the year. Peak flowering is in autumn, winter and spring. The flowers 30-40 mm across with 15-30 bright yellow ray-florets and deep golden yellow disc-florets. Numerous small, ridged, black seeds are produced after flowering. The bright yellow flowers attract many pollen and nectar feeding insects as well as butterflies, also seed-eating birds eat the seeds.

Euryops chrysanthemoides is a vigorous, hardy shrub that tolerates, heat brackish, poor and dry soils and seaside but prefer in a sunny situation in good, compost enriched soil. To be kept the plant neat and to stimulate new growth and more flowers, should be pruned hard in late winter or spring after its peak flowering period. Dead heading will prolong flowering. Easy to propagate by seed sown in spring or summer, or cuttings taken in early spring. It seeds itself freely, and these seedlings are easily transplanted to other parts of the garden. Frost tolerance is about -7 °C.

Use in Landscape: Golden Bush Daisy is an excellent plant for dry conditions, it may be used as a specimen shrub in groups of three or more or used to form an informal low hedge. Also planted along pathway or a driveway. The loose, rounded form of the plant makes it a colourful tall ground cover or works well in mixed flower borders. It makes a good pot plant. It is also useful in small flower arrangements as the flowers do not close at night as some other daisies do.

Euryops species are rich in resin, which sometimes appears as blobs on the stems and twigs. This resin was greatly esteemed at one time, by locals, for its alleged medicinal properties. It was also used as a substitute gum, and to preserve leather, like boots and saddles.